Introduction With the rise of powerful generative AI technologies, such as GPT-4, industries are experiencing a revolution through AI-driven content generation and automation. However, these advancements come with significant ethical concerns such as misinformation, fairness

    Preface The emergence of AI chatbots has transformed industries worldwide, ranging from support services to e-commerce and beyond. As we move into 2025, AI conversational AI advancement is set to progress to a new level, incorporating cutting-edge innovations to deliver cust

    Opening Remarks In today’s rapidly changing corporate environment, maintaining an edge of the competition is essential. Market research has traditionally been a key approach for achieving a competitive advantage, but the emergence of AI technology has revolutionized

    Overview Social media marketing has evolved significantly in the last few years, driven by changes in technology, consumer actions, and corporate demands. One of the most significant shifts in the marketing landscape has been the rise of AI technologies. AI’s potential t